Intellectual Property, New Media and Technology Law
New Media Technology Law Firm Italy – IBL Network provides assistance and consultancy to companies in every area including the activity of using intellectual property and contents protected by copyright, as well as problems linked thereto in marketing activities and in use of the media, as well as in the activity of promotion and advertising of the company.
Legal advice: the services in detail
• Copyright: the advice includes assistance in negotiating and drafting contracts concerning the creation of contents protected by copyright (i.e. those rights that arise for the author with the creation of the work, laid out in Article 2576 of the Italian Civil Code and in Article 6 of the Law on Copyright which provides that the original right of acquisition of the copyright is constituted by the “creation of the work, as a particular expression of intellectual work”); as well as works intended for economic usage including licence contracts and contracts assigning rights.
• Image rights: in the Italian legal system, copyright includes the protection of image rights, guaranteeing for each individual a private space for all those characteristics of his/her personality that he/she does not intend to disclose to third parties. The law firm offers advice in managing property rights linked to images and pictures, as well as for the protection of the rights linked to the latter.
• Advertising: among its many tasks, the law firm is able to provide consultancy for managing and implementing marketing activities by advertising operators, as well as companies intending to promote their business autonomously.
• Media: the law firm offers support and consultancy for all marketing activity, therein including assistance in managing media contents, copyright and also support in managing business communication.